Sales meetings for B2B service firms. You pay only for the ones that happen.
NorthIntro writes and sends cold email, from separate inboxes set up under your company name, to the companies you want as clients, answers the replies, and books calls with the people who say yes. Your first 3 qualified meetings are free.
qualified meetings free. You judge the quality before you pay anything.
for each qualified meeting that takes place after that. No-shows are never billed.
retainer, setup fee or contract. Stop whenever you like.
We focus on two industries
Knowing why buyers switch providers makes the emails sharper and the meetings better. Right now we work with:
Referrals are great until they stop
Most service firms grow on word of mouth. It brings good clients, but you cannot plan around it.
Hiring a salesperson costs a full salary before the first deal. Retainer agencies charge thousands a month whether meetings happen or not.
We take a narrower risk: we spend our time and our infrastructure first, and earn only when a qualified buyer shows up to talk to you. That keeps us honest about who we book.
How the first month goes
Every step is in writing. You spend about an hour in total, most of it approving emails.
- Day 1–3
A short brief
Who your best clients are, what makes a meeting worth your time, and which companies we must never contact.
- Week 1–3
Domains, list and emails
We set up and warm separate sending domains, build a verified list of decision makers, and send you the emails to approve.
- Week 3–4
Outreach goes live
We send a short sequence, answer every reply within business hours and turn interest into a booked call.
- Week 4–5
Meetings in your calendar
You get the full thread and our notes before each call. Weekly, you get a short report.
The standard we bill against
Written down before we start, so there is nothing to argue about later.
What counts as a qualified, held meeting
- The company matches the profile you approved in writing before launch: industry, size and location.
- The person on the call can decide or strongly influence the purchase.
- They replied that they want to talk about what you sell. We never book people who did not ask for a call.
- The meeting actually happened. If they do not show up, you do not pay, and we try to reschedule.
- You have 3 business days after the call to tell us it missed the standard. If it did, it is not billed.
What our emails look like
- A real reason to write now. Timing that matters to the buyer, not to us.
- One concrete fact about you. Location, specialty, numbers. No adjectives.
- One easy question. A yes or no, never a calendar link in the first email.
Your main email stays out of it
Cold email done carelessly can damage a company's domain. Here is how we prevent that.
- Separate domains that resemble your brand, never your main one.
- SPF, DKIM and DMARC set up on every domain, and 2–3 weeks of warm-up.
- About 25 emails per inbox per day, with every list verified before sending.
- CAN-SPAM compliant: sender named, postal address, one-reply opt-out.
Is this a fit?
We would rather say no early than waste your time.
A good fit
- You sell a B2B service in the US and a new client is worth at least $10,000 a year to you.
- You can take on new clients in the next two months.
- Someone on your team will run the calls and follow up.
- You can describe your best clients in a few sentences.
Not a fit
- You need dozens of meetings next week.
- Your buyers are consumers, or mostly in Canada or California.
- You want us to promise results, discounts or guarantees we cannot stand behind.
- You would rather not approve the emails sent in your name.
Common questions
How fast do meetings start?
Usually 3 to 5 weeks after you say yes. New sending domains need 2 to 3 weeks of warm-up so emails land in the inbox. We use that time to build your list and get your approval on the emails.
Will this hurt my company's email reputation?
No. We never send from your main domain. We register separate domains that resemble your brand, set them up correctly and warm them up. If one ever has a problem, your everyday email is untouched.
Who owns the domains?
We set them up and pay for them while we work together. If you leave, we transfer them to you on request.
Do you guarantee a number of meetings?
No. Anyone who guarantees volume before testing your market is guessing. The free meetings show you what to expect, and you pay only for meetings that happen.
What happens after the 3 free meetings?
Each further qualified meeting that takes place costs $250. Nothing else. You can pause or stop at any time.
Tell us what you sell and who you want to meet.
We reply within one business day with an honest view: whether we can help, which buyers we would target, and what to expect in the first month.