Good firms should not depend on luck to be found.

Most service businesses grow through introductions: a client mentions you to someone who needs exactly what you do. It is the best way to win work and the hardest to plan. NorthIntro exists to make that kind of introduction repeatable.

Why the name

North is the one direction you can always find. We want new business to work the same way: steady, predictable and pointed somewhere on purpose, instead of waiting for the next referral.

What we believe

• An introduction should be wanted. We only book people who said they want to talk. A meeting nobody asked for wastes two calendars.
• Specific beats loud. A few hundred well-chosen emails to the right people do more than thousands of generic ones, and they keep inboxes cleaner for everyone.
• Pay for outcomes, not activity. You pay for qualified meetings that happen. Our incentives are the same as yours.
• Honesty is the strategy. No invented testimonials, logos or numbers on this site. When clients agree to share results, they will appear here with dates.

Who you work with

There are no account managers between you and the work. The people who write your emails are the people who read your replies and speak with you.

How we choose clients

We work with many firms in the same industry, but we never run outreach for two clients to the same buyers at the same time. Each client gets its own list. If we do not think we can help, we say so in the first reply.