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Sample emails

These are written for illustration. The companies and people are invented. Real emails are written for each client and approved by them before sending.

3PL to an ecommerce brandEmail 1 of 3
FromDana at a Midwest 3PLToFounder of a DTC apparel brandSubjectafter peak
Hi Sam, Peak is usually when a 3PL's cut-off times and mis-picks start to show. If that happened this season, January is a calm month to move. We run a 60,000 sq ft warehouse in Columbus for apparel brands shipping 1,000–10,000 orders a month, with same-day cut-off at 3 pm. Worth a 15-minute call to compare costs with your current setup? Dana

Why it is written this way

  1. Timing from the buyer's world: after peak, problems are visible.
  2. Facts the buyer can check: size, location, cut-off time.
  3. A short yes or no question.
3PL follow-upEmail 2 of 3
FromDana at a Midwest 3PLToFounder of a DTC apparel brandSubjectRe: after peak
Hi Sam, One detail I left out: we send you a weekly report of mis-picks and late orders, so you never have to find out from customer reviews. If fulfillment is fine right now, just say so and I will not follow up. Dana

Why it is written this way

  1. Same thread, so the context stays together.
  2. One new useful fact, not a repeat.
  3. An easy way to say no.
Fractional CFO firm to a founderEmail 1 of 3
FromMark at a fractional CFO firmToCEO of a B2B software companySubjectfirst board meeting
Hi Priya, Congrats on closing the seed round. The first board meeting after a raise is usually when founders want a forecast they can defend. We are a team of three former controllers in Austin. We work with SaaS companies between $2M and $20M in revenue on forecasting, board reporting and cash planning, a few days a month. Would a 20-minute intro be useful before your next board meeting? Mark

Why it is written this way

  1. A trigger we can see publicly: a recent funding round.
  2. Who they are and who they help, in one sentence.
  3. A small ask tied to the trigger.
Fractional CFO follow-upEmail 3 of 3
FromMark at a fractional CFO firmToCEO of a B2B software companySubjectRe: first board meeting
Hi Priya, Last note from me. If finance help is not a priority this quarter, reply “later” and I will check back in the spring. Mark

Why it is written this way

  1. Short and polite.
  2. Gives a clear option to postpone.
  3. We stop after three emails.

What we never write

  • Fake “Re:” or “Fwd:” subject lines on a first email
  • Claims about the buyer we have not checked
  • Discounts, guarantees or deadlines our client did not approve
  • More than three emails to someone who has not replied

Tell us what you sell and who you want to meet.

We reply within one business day with an honest view: whether we can help, which buyers we would target, and what to expect in the first month.

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